The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Young and Rubicam Brands
Client
Title
Category
Award
Points
For the Love of Music
Agency: VML / Kansas City
Client: Nashville Convention and Visitors Corporation
Category: Documentaries / Television
Points: 25.0
bookly
Agency: NATIVE VML / South Africa
Client: Modjaji Books
Category: Mobile Applications/Sites / Services/Utilities
Points: 15.0
Personal Extinction Prevention Book
Agency: Y&R / Dubai
Client: Land Rover
Category: Direct Marketing / Flat Mailing
Points: 10.0
Pretzel Bacon Cheeseburger Love Songs
Agency: VML / Kansas City
Client: Wendy's
Category: Social Media / Branded Social Campaign
Points: 10.0
Biolit
Agency: Young & Rubicam / Prague
Client: Bochemie a.s.
Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Left Hand Radio
Agency: Y&R New Zealand / Auckland
Client: Avis Budget
Category: Innovation in Radio / Radio
Points: 5.0
Gun Control Athem
Agency: Young & Rubicam / New York
Client: Moms Demand Action for Gun Sense
Category: Radio / Public Service - Single
Points: 5.0
My Country
Agency: Young & Rubicam / New York
Client: Moms Demand Action for Gun Sense
Category: Radio / Public Service - Single
Points: 5.0
Tom
Agency: Y&R South Africa / Johannesburg
Client: Gun Free South Africa
Category: Radio / Public Service - Single
Points: 5.0
SHRIMP
Agency: Y&R Colombia / Bogota
Client: LA POLAR
Category: Radio / Consumer - Single
Points: 5.0
Ex
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Alto Palermo Shopping Center
Category: Consumer Television / Over 60 second - Single
Points: 5.0
Class
Agency: Prolam Y&R / Santiago
Client: Unicef
Category: Public Service - Outdoor / Outdoor - Campaign
Points: 5.0
Eating Out
Agency: Y&R / Dubai
Client: Land Rover
Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Hope Soap
Agency: Y&R South Africa / Cape Town
Client: Safety Lab and Blikkiesdorp4Hope
Category: Public Service Experiential Advertising / Ambient and Guerilla
Points: 5.0
Disclaimer
Agency: Y&R / Dubai
Client: American Garden
Category: Print Craft / Writing - Single or Campaign
Points: 5.0
Instant Millionaire
Agency: George Patterson Y&R / Brisbane
Client: Tatts Lotteries
Category: Innovation in Print / Print
Points: 5.0
Gutter
Agency: Y&R South Africa / Cape Town
Client: Playboy South Africa
Category: Innovation in Print / Print
Points: 5.0
Eating Out
Agency: Y&R / Dubai
Client: Land Rover
Category: Collateral / Posters - Campaign
Points: 5.0
Little Holes
Agency: Y&R Paris / Boulogne-Billancourt
Client: Smallable
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Impressionnism
Agency: Y&R Paris / Boulogne-Billancourt
Client: Keloptic
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Webtropolis
Agency: Y&R South Africa / Cape Town
Client: Land Rover
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Class
Agency: Prolam Y&R / Santiago
Client: Unicef
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
MISION ESPACIAL
Agency: Y&R Colombia / Bogota
Client: HAMBURGUESAS EL CORRAL
Category: Online Films & Video / Long Form - Single
Points: 5.0
Shade Cinema
Agency: GPY&R / Brisbane
Client: Brisbane City Council
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 5.0
Punchface
Agency: Y&R / Sao Paulo
Client: Grupo Petropolis - TNT
Category: User Experience Design - Mobile / User Experience
Points: 5.0
VIBETUNES
Agency: Y&R Colombia / Bogota
Client: Fundacion Salvi
Category: User Experience Design - Mobile / User Experience
Points: 5.0
Commbank Relaunch
Agency: VML / Sydney
Client: Commonwealth Bank
Category: User Experience Design - Web / User Experience
Points: 5.0
Missing Person Pre-Rolls
Agency: VML / Sydney
Client: Australian Federal Police
Category: Social Media / Best Use of A Social Network
Points: 5.0
Invisigram
Agency: Y&R / Sao Paulo
Client: Teto
Category: Social Media / Best Use of A Social Network
Points: 5.0
First Day Look
Agency: Young & Rubicam / New York + VML / New York
Client: JC Penney
Category: Social Media / Branded Social Campaign
Points: 5.0
Wendy's Bacon Portabella Melt on Brioche Campaign
Agency: VML / Kansas City
Client: Wendy's
Category: Social Media / Branded Social Post
Points: 5.0
Roam Free
Agency: Young & Rubicam / New York
Client: Land Rover
Category: Craft / Video / Direction
Points: 5.0
Anti Stigma
Agency: Y&R Israel / Herzliya
Client: Israeli AIDS Task Force
Category: Innovation in Radio / Radio
Points: 5.0
A Plugged-In Live Theater Performance
Agency: VML / Kansas City
Client: Folly Theater
Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Missing Person Pre-Rolls
Agency: VML / Sydney
Client: Australian Federal Police
Category: Banners & Interactive Advertising / Public Service/Non-Profit
Points: 5.0
LOADING
Agency: Y&R Colombia / Bogota
Client: GOODYEAR
Category: Banners & Interactive Advertising / Page Take-Over Banners
Points: 5.0
Punchface
Agency: Y&R / Sao Paulo
Client: Grupo Petropolis - TNT
Category: Websites / Food & Drinks
Points: 5.0
Seeds of Truth
Agency: NATIVE VML / South Africa
Client: Truth Coffee
Category: Design for the Greater Good / For-Profit Initiated
Points: 5.0
Eating Out
Agency: Y&R / Dubai
Client: Land Rover
Category: Craft / Photography - Single or Series
Points: 5.0
Dubai's Got Culture
Agency: Y&R / Dubai
Client: Quint
Category: Direct Marketing / Flat Mailing
Points: 5.0
Gun Control Athem
Agency: Young & Rubicam / New York
Client: Moms Demand Action for Gun Sense
Category: Radio Craft / Scriptwriting
Points: 5.0
Client:
Nashville Convention and Visitors Corporation
Title:
For the Love of Music
Category:
Documentaries / Television
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Modjaji Books
Title:
bookly
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Land Rover
Title:
Personal Extinction Prevention Book
Category:
Direct Marketing / Flat Mailing
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Wendy's
Title:
Pretzel Bacon Cheeseburger Love Songs
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Bochemie a.s.
Title:
Biolit
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Avis Budget
Title:
Left Hand Radio
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Moms Demand Action for Gun Sense
Title:
Gun Control Athem
Category:
Radio / Public Service - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Moms Demand Action for Gun Sense
Title:
My Country
Category:
Radio / Public Service - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Gun Free South Africa
Title:
Tom
Category:
Radio / Public Service - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
LA POLAR
Title:
SHRIMP
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
LA POLAR
Title:
VEAL
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Alto Palermo Shopping Center
Title:
Ex
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unicef
Title:
Class
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Eating Out
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Safety Lab and Blikkiesdorp4Hope
Title:
Hope Soap
Category:
Public Service Experiential Advertising / Ambient and Guerilla
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
American Garden
Title:
Disclaimer
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Tatts Lotteries
Title:
Instant Millionaire
Category:
Innovation in Print / Print
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Playboy South Africa
Title:
Gutter
Category:
Innovation in Print / Print
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Eating Out
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Smallable
Title:
Little Holes
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Keloptic
Title:
Impressionnism
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Webtropolis
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unicef
Title:
Class
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
HAMBURGUESAS EL CORRAL
Title:
MISION ESPACIAL
Category:
Online Films & Video / Long Form - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Brisbane City Council
Title:
Shade Cinema
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Grupo Petropolis - TNT
Title:
Punchface
Category:
User Experience Design - Mobile / User Experience
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Fundacion Salvi
Title:
VIBETUNES
Category:
User Experience Design - Mobile / User Experience
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Commonwealth Bank
Title:
Commbank Relaunch
Category:
User Experience Design - Web / User Experience
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Australian Federal Police
Title:
Missing Person Pre-Rolls
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Teto
Title:
Invisigram
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
JC Penney
Title:
First Day Look
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Wendy's
Title:
Wendy's Bacon Portabella Melt on Brioche Campaign
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Land Rover
Title:
Roam Free
Category:
Craft / Video / Direction
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Israeli AIDS Task Force
Title:
Anti Stigma
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Folly Theater
Title:
A Plugged-In Live Theater Performance
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Australian Federal Police
Title:
Missing Person Pre-Rolls
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
GOODYEAR
Title:
LOADING
Category:
Banners & Interactive Advertising / Page Take-Over Banners
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Grupo Petropolis - TNT
Title:
Punchface
Category:
Websites / Food & Drinks
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Truth Coffee
Title:
Seeds of Truth
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2014 Design Merit Award
Points:
5.0
Client:
Land Rover
Title:
Eating Out
Category:
Craft / Photography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Quint
Title:
Dubai's Got Culture
Category:
Direct Marketing / Flat Mailing
Award:
2014 Advertising Merit Award
Points:
5.0